RE/MAX Ace Who Left: ‘It Didn’t Feel Right’

New Jersey’s Richard Davidson returns to RE/MAX after a year with BHHS

By Hilary Daninhirsch
Richard Davidson

After a brief stint with a different brand last year, Richard Davidson likens his return to RE/MAX to someone who has discovered – or rediscovered – the ideal home.

A 32-year real estate veteran based in Monmouth County, New Jersey, Davidson had been with RE/MAX for about 12 years when his former Broker/Owner declined to renew and converted his office to Berkshire Hathaway HomeServices.

Davidson tagged along for the ride.

“It was more convenient to stay where I was,” he says. “I thought I’d give them a year on a trial basis.”

Outwardly, nothing changed but the sign out front. But to Davidson, the difference was palpable. Although he kept an open mind and threw himself into his work with the same passion as always, he quickly realized the office wasn’t the place for him.

He got along well with his co-workers, but the company culture didn’t jibe with his personal values. His productivity dipped in half, from $16 million in 2016 to $8 million in 2017.

“By December, I acknowledged to myself that it wasn’t working out,” Davidson says. “It didn’t feel right; I’d lost my enthusiasm.”

Davidson reached out to Thomas Zdanowicz, a co-Broker/Owner with the multi-office RE/MAX Real Estate LTD brokerage along the New Jersey shore, and in January 2018 he joined the Wall Township office. “It was a no-brainer, like when you buy a house and you know it’s the right one for you,” Davidson says of his return to RE/MAX.

Community Engagement

One quality Davidson felt was missing from his short time at Berkshire Hathaway was office engagement in community service. Davidson is active in bulldog rescue and has run marathons to raise money for causes related to inflammatory bowel disease.

RE/MAX Real Estate LTD’s dedication to charitable causes impressed Davidson, as it dovetailed with his own values and the lessons he strives to pass along to his two daughters.

“These are businesses, but they should also have a balance in their thinking that it’s not all about money; it’s about helping others,” he says. “That’s one thing I really appreciate at RE/MAX.” In addition, Davidson’s father was in the military, so he has great respect for RE/MAX Co-founder Dave Liniger, a Vietnam veteran.

Business Philosophy

After 32 years in the business, Davidson maintains a database of nearly 1,000 contacts, many of them former clients. Rather than cold-calling, he concentrates his energies on his past clients, transforming many of them into once-again clients. “More than 80 percent are referrals from past customers,” he says. To connect, he sends out monthly mailings, helps with tax appeals when needed, sends gifts and holds events. It’s not solely to cultivate business, though that is a goal; he genuinely enjoys the social aspect of his job and the opportunity to interact with people.

More than half his clients, particularly those from New York and New Jersey, are seeking vacation homes on the Jersey shore. Davidson, who grew up in the area, says the shore towns, once veritable ghost towns in the off-season, are experiencing a renaissance of sorts and becoming year-round communities.

These are businesses, but they should also have a balance in their thinking that it’s not all about money; it’s about helping others,” Richard Davidson, on selling real estate at RE/MAX

Home Again

Davidson fit right back into RE/MAX almost as though he’d never left. Already his sales have climbed, though he’s remained in the same territory — Monmouth County.

He has a renewed appreciation for RE/MAX. “It’s refreshing starting up again where I’m at now. It’s a family atmosphere, a team atmosphere, and it’s sincere – everyone tries to help each other,” he says, adding that RE/MAX Real Estate LTD’s transparency and enthusiasm helped seal the deal.

Zdanowicz is happy to have Davidson as part of his team. When Davidson called after his year was almost up at Berkshire Hathaway, Zdanowicz didn’t hesitate to welcome him to the fold. “Rich is a big name in the industry, and has been for a long time. He’s sold a lot of homes, so having him with us is a huge plus,” Zdanowicz says, noting the attention Davidson pays to clients and his ability to cultivate business through referrals and client appreciation events.

“His style fits right into the culture of RE/MAX and how we get clients,” Zdanowicz says. “And his work ethic is amazing. I think he’ll be right back to his typical production with RE/MAX – and even higher.”

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