Tom Ferry: How to Build a Team Instead of Lead It


Tom Ferry has coached more than 500,000 real estate professionals to a thriving business. In December 2015, he brought all his best tips for building a successful team to the Ultimate RE/MAX Teams Event. Read about his top strategies here.

4 Ways to Be a Team Builder

  1. Identify your culture and the way you want to do business

For example, if you’re looking for people to follow a specific set of methodologies, you need to hire individuals with a very specific skill set to fill that role. Ask the potential candidates what they liked and didn’t like about working on past teams – whether a high school team or one in business. That will give you an idea of who they are and how they operate – and whether they’re a good fit based on your vision for your team.

  1. Be honest with yourself about your management experience

If you can be honest about the fact that you don’t have managerial skills, for instance, then you can accept that you’re learning on the job. Your honesty is better for everybody in the long run.

  1. Know your professional archetype and adjust

There are three archetypes of real estate professionals: the artist, the operator and the entrepreneur. The artist is phenomenal with people, but not very good with systems. The operator is more process-oriented. The entrepreneurs are the risk-takers and understand you’re only as good as the talent you surround yourself with.

  1. Focus on creating a sustainable, sellable business

To do this, you have to hire the right people and empower them with the right tools, the right resources and the right culture that leaves them inspired to follow through and achieve the team mission. The true business builder recognizes that it’s the leader’s job to serve their team. They help their team and customers achieve their goals. When you do that, you’ll have a profitable machine.

Get these tips in a Quick Tips format.

Find more insight shared at the Ultimate RE/MAX Teams Event from Travis Robertson, Judy LaDeur and David Scott.



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