On day three of R4, there were more than 30 sessions and presentations for attendees to choose from. But at 8:30 a.m. there was only one place to be: the Morning Super Session featuring Daymond John, star of the TV show “Shark Tank,” and Kelly McGonigal, Stanford lecturer, author and health psychologist.
From John’s rise to fame and fortune (with plenty of failures along the way) to McGonigal’s convincing case of why stress can actually be good for you (welcomed findings for real estate professionals!), there were plenty of takeaways for the crowd of attending entrepreneurs – or investors, as John referred to them for their investment in knowledge – to consider in their own lives and businesses.
In case you missed it:
Set a goal.
You are what you think about most of the time. John set a goal in his early 20s that he wanted to meet Michael Jackson, Mohammed Ali and hang out with Prince. He did all three. Also: It doesn’t take money to make money. That’s a myth, he said.
Do your homework.
“You’re not going to create anything new in this world,” he said. “You’re just going to find new customers.” For example, “Uber is a just a limousine service with geo-tracking; Facebook is a nasty chain letter.”
Love what you do.
“Everyone who is successful as an entrepreneur has that in common – they love what they’re doing.”
“Think of social media like this, it’s a half-an-hour television show. And if your favorite half-an-hour television show was 28 minutes of commercials, you’d change the channel. But if it was 28 minutes of information whatever it is – a way to cook, a way to workout, a way to make you laugh, a way to make you cry – the two minutes that they’re selling, people will buy. I want you to think about your LinkedIn, your Instagram, your Facebook like that. For 28 minutes of your 30 minutes, I want you to tell people how to improve their lives, how to afford this piece of property, how to make money off commercial real estate, how to do anything they want. Because you want them to be the smartest person at the watercooler Monday morning – all because of you. And when they’re ready to buy, guess who they go to? You.”
Rise to the challenge by realizing stress is energy you can harness.
“You don’t need to get rid of anxiety to be your best self,” she said, pointing out that stress releases hormones that produce energy and more blood to the brain, enabling better performance under pressure.
Adopt a “bigger than self” mindset in response to stress.
Reach out for help, and give help to others. Connecting with others is proven to release a beneficial stress hormone, oxytocin, which produces a feeling of well-being and closeness with others. “When you believe stress can bring out the best in you, you allow it to help you learn and grow.”