RE/MAX Mexico Celebrates 25th Anniversary at Annual Convention

remax mexico 25 year celebration
By Deborah Kearns

For the past 25 years, RE/MAX Mexico has built its reputation to stand apart in a crowded real estate landscape.

So it was only natural for the region to mark its 25th anniversary with a massive, weeklong celebration.

Held Sept. 4-7 at the Hilton Reforma Hotel in Mexico City, the region’s annual convention drew more than 500 RE/MAX Associates from Mexico, the United States, Peru, Bolivia and Ecuador came together to network, gain business-building tools, and share success stories.

It was the largest convention crowd in the region’s history, says Sergio Felgueres, RE/MAX Mexico’s Director of Operations. And there was plenty to celebrate.

“We are growing steadily, and this year is no exception,” Felgueres says of RE/MAX Mexico. “We ended 2016 with 105 offices and, so far in 2107, we’re up to 119 offices. Also, we’ve nearly doubled our agent count.”

On the first day of the convention, RE/MAX Broker/Owners gathered for a leadership workshop led by Larry Oberly, RE/MAX Vice President of Global Operations. The following three days included educational sessions on everything from real estate marketing to sales strategies, as well as an awards ceremony recognizing

remax mexico convention keynote
José Hernandez

The event’s keynote speaker was out of this world – literally. José Hernandez is a Mexican-American NASA astronaut who helped build the International Space Station. The son of poor Mexican immigrants, he saw his family work tirelessly picking the fruit fields of California.

But Hernandez told the audience he knew he was bound for the stars. Juggling studying and working alongside his family in the fields, Hernandez earned an engineering degree from the University of California in Santa Barbara. From there, he worked his way up through NASA’s elite ranks.

“He is one of the most inspiring people I have ever met,” Felgueres says. “His story proves that even if the odds are against you and you come from a world of poverty, you can become whoever you want.”

For the first time in Latin America, Associates who specialize in commercial real estate had a gathering all their own after the main event. The two-day Latin American RE/MAX Commercial Symposium drew more than 120 attendees from Mexico, United States, Peru, Ecuador, Venezuela and Costa Rica, Felgueres says.

The Symposium, like its global counterpart held annually in Denver, focuses on commercial-specific real estate education and training. It also provides RE/MAX Commercial Associates with an opportunity to network and exchange cross-border referrals.


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