RE/MAX Senior Vice President Mike Reagan explains how three strategic alliances are helping agents break down barriers for their clients.
ABOVE: In 2015, RE/MAX formalized its diversity program. What organizations does RE/MAX sponsor, and why did the company decide it was time to get involved?
Mike Reagan: From day one, RE/MAX has been the home of top producers working to help as many people as possible achieve the dream of homeownership. We’ve never put a label on an agent, client or family looking to work with us. If someone has the dream of homeownership, our agents’ role is to be the most qualified real estate professional to help them accomplish their goal.
Our diversity program started by sponsoring the National Association of Hispanic Real Estate Professionals (NAHREP) in 2015, followed by the Asian Real Estate Association of America (AREAA), and in 2018 we formed a partnership with the National Association of Gay and Lesbian Real Estate Professionals (NAGLREP).
ABOVE: Why did RE/MAX decide to get involved with these organizations?
Mike Reagan: We saw sponsoring these organizations as a way to put our values into action. From a brand point of view, we wanted it to be crystal clear that our financial support meant we support their mission to make homeownership accessible for everyone.
Being involved is also part of the RE/MAX culture. Our agents regularly hold local, state and national leadership positions in a variety of industry associations. These are the organizations that are guiding policy and setting the tone of the industry, and it’s important that RE/MAX has a seat at the table.
ABOVE: How do these partnerships benefit agents?
Mike Reagan: Real estate professionals should strive to be the best at serving everyone. That’s why the study of demographics, homebuying patterns, and the lifestyle of community members is important.
Being educated and knowledgeable about the nuances of working with different cultures shows homebuyers and sellers of all backgrounds that RE/MAX agents are committed to making their dreams come true.
ABOVE: What role does RE/MAX play in helping these organizations promote diversity in real estate?
Mike Reagan: This is the third year RE/MAX has been a sponsor of the AREAA State of Asia America Report, one of the most comprehensive compilations of Asian American and Pacific Islander (AAPI) real estate and economic data available.
We also were a title sponsor of the NAHREP English-Spanish Glossary of Real Estate Industry Terms. RE/MAX is involved in promoting these publications and is present at the organizations’ events because we strive to be more than financial supporters. We want to get involved in spreading the message of sustainable homeownership.
At the recent NAGLREP Policy Conference in Washington, D.C., I learned about the Business Coalition for the Equality Act. We joined a group of almost 200 companies in support of a bill that would prohibit housing discrimination based on gender identity and sexual orientation.
ABOVE: How should RE/MAX agents maximize the partnerships with NAHREP, AREAA and NAGLREP and incorporate the benefits into their business?
Mike Reagan: Go to a chapter meeting! It’s the best way to take advantage of the training, coaching and cultural education offered by these organizations. Combined, the three organizations host more than 300 educational opportunities each year.
When you go to a meeting, look around the room. These are your peers in the real estate industry that are engaged and making a difference. Something great about getting involved is that everyone leaves their brand at the door – we’re all in this together, working to create a better homebuying experience for our clients.
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San Diego, California
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