PR Pro Tips: Can’t-Miss Media Opportunities

Matt van Winkle, Founder of RE/MAX Northwest Realtors, never shies away from a media opportunity. This, in addition to his quick responsiveness, likable demeanor and vast knowledge of the Seattle market, make him an ideal PR spokesperson. Because of this, he recently landed the media placement jackpot with commentary included in The Seattle Times regarding a million-dollar home sales surge. Matt’s insights were also leveraged on regarding high buyer demand in Seattle. Without a doubt, he continues to prove to be a reliable real estate expert resource, regardless of how quick the turnaround!

How to Identify Pitch-Worthy Brokerage Happenings

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Brokerage Grand Opening or the Opening of a New Location

Venturing into a new or previously un-tapped market? Spread the word and host a launch event complete with refreshments and information sessions on service offerings. Invite local media as a great way to network and learn about the stories they are working on, as well.

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Founding Anniversaries

Landmark anniversaries tend to garner attention in the media (E.g., 10, 15, 20 years of a brokerage). In addition, it is recommended to tout if your brokerage is the “best,” “largest” or “highest serving” in any way for these announcements.

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Charitable Sponsorship or Volunteerism

Hosting a Thanksgiving meal delivery for those in need? Invite out local news stations out to capture footage! Working closely with the Children’s Miracle Network to host book a toy drive at your local hospital? Consider offering a ride-along to a local newspaper reporter! responsiveness and preview.

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It is always recommended to monetize award wins for PR purposes. Relevant award examples include: best of, agent of the year, 40 under forty, women in business, leadership development, social responsibility and more.

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Upcoming Sponsorship and/or Attendance at Business Expos or Trade Shows

Major industry expos or events serve as excellent networking opportunities with local presspersons. Consider reaching out to top real estate reporters to see if they are attending and/or would like to meet for coffee. In addition, sometimes the event management will have a list of attending press on-hand, which you may request!

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Sales and Profits Increase Over Business Quarters or Years

Has your brokerage grown in numbers significantly in comparison to the competition in a short period of time? Or perhaps you’re seeing massive year-over-year growth? Consider pitching your local business journal a profile on yourself or your brokerage.

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Joined a Professional Organization or Serving on a Real Estate-Focused Board Of Directors

While this does not always warrant a standalone pitch, this can serve to further cement agents or brokers as experts in their field in the eyes of local media.

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