In what he called “by far the biggest technology step we’ve ever taken,” RE/MAX CEO Adam Contos announced the official launch of the booj Platform on Monday, August 5.
“Today is an historic day in our network,” Contos told more than 1,000 attendees at the Opening General Session of the RE/MAX Broker Owner Conference (BOC) in Chicago. “Over time, the booj Platform will be the most powerful tech advantage RE/MAX affiliates have ever had.”
“(The booj acquisition) was the smartest investment we’ve ever made.” Dave Liniger
Developed by booj engineers in collaboration with thousands of RE/MAX affiliates, the booj Platform has been specifically designed to create a better customer experience by streamlining the work of agents from lead generation to post-close nurturing and beyond. Customer Relationship Management (CRM), the core of the booj Platform, is the centerpiece of the initial release.
RE/MAX Chairman and Co-Founder Dave Liniger, who credited “Adam and his leadership team” for the bold move that puts RE/MAX in control of its technology future, said he believes the booj Platform will prove to be the industry’s best.
“(The booj acquisition) was the smartest investment we’ve ever made,” Liniger said.
As Contos emphasized in his opening session remarks, the launch is “only the beginning” of a larger RE/MAX technology vision to leverage the network’s industry-leading productivity and worldwide presence.
“Our scale and global footprint give us a unique advantage,” Contos said, describing a long-term “moon shot” vision of a truly global tech system connecting RE/MAX agents and properties worldwide. “Imagine the competitive power in that.”
The booj launch – highly anticipated since the acquisition of the renowned web development and software firm in February 2018 – begins this month with the release of agent-facing products in 11 states in company-owned regions. The initial staggered rollout will continue throughout the fall, with participating independent regions and eventually global expansion to follow.
Later this year, the next phase will include a new remax.com and a consumer-facing mobile experience that will enable RE/MAX affiliates to deliver a more data-driven and efficient buying or selling experience.
Although the elements in the initial launch are extremely intuitive and easy to use, a massive tech training initiative will help affiliates engage with and learn the system. Sessions for brokerage leaders and trainers began at RE/MAX World Headquarters last month and will continue for 12 weeks. Enrolled participants represent more than 21,000 agents in all. The technology engagement team will also hit the road for a combined 324 days of live training in the next three months.
“The point is, we have you covered,” Contos told attendees. “We’ll do the heavy lifting.”