By Hilary Daninhirsch
RE/MAX has always played in the big leagues, and this baseball season, one RE/MAX region is stepping up to the plate with an eye on home runs for Children’s Miracle Network Hospitals.
For every home run the Kansas City Royals hit, home and away, the RE/MAX Mid-States & Dixie Region will donate one dollar for every foot the ball travels.
“It makes watching the game even more exciting, knowing that my favorite team is also supporting one of my favorite causes,” says Steve Snook, the region’s Director of Strategic Growth. “Whatever the score, each game is a big win for Royals fans and kids!”
Through July, Royals home runs had generated about $35,584 and Snook is hopeful that by season’s end, the fundraiser will hit the $50,000 mark. Every cent will go to the pediatrics department at the University of Kansas Medical Center, a Children’s Miracle Network Member Hospital with a renowned pediatrics department.
As part of the post-game show, the radio announcer discloses the specifics about the home runs the Royals hit during the game, as well as the resulting amount RE/MAX will donate to CMN Hospitals. Listen in!
“This is a big effort that is tied into our relationship with the Royals,” he said, noting that the region has been the official real estate partner of the Kansas City Royals since 2016.
The idea for this fundraiser came about when RE/MAX Mid-States & Dixie Region Owner Dennis Curtin and the Kansas City Royals were brainstorming how to heighten visibility for RE/MAX while supporting Children’s Miracle Network.
It can’t get much more visible for the region, which installed a huge RE/MAX billboard next to the scoreboard at the Royals’ home, Kauffman Stadium, featuring the company’s iconic red, white and blue balloon, but on a larger-than-life scale. “You can’t miss it,” laughed Snook.
The concept has been a win-win. “They [the Kansas City Royals] have become the team that never quits,” Snook said, referring to their surprising World Series victory in 2015.
He hopes the momentum will continue through this season, and that the fundraiser will prove a grand slam for RE/MAX and Children’s Miracle Network Hospitals.