Lifetime Achievement Award winner David Eiglarsh returns to RE/MAX for the brand awareness he didn’t have at Keller Williams
By Hilary Daninhirsch
David Eiglarsh has come full circle, returning to his RE/MAX roots as a top-selling agent at RE/MAX Realty Associates in Plantation, Florida, a city of 85,000 just west of Fort Lauderdale.
It’s a homecoming of sorts, as Eiglarsh laid much of the groundwork at RE/MAX for his standout career. After joining his mother Dorothy’s thriving sales team in 1993, he helped lift it even higher, and in 1999 the group moved from Coldwell Banker to RE/MAX. For the next decade, the team was a RE/MAX powerhouse. Then the brokerage changed hands in 2008, and David and Dorothy moved on to open their own independent firm.
The Eiglarsh Team was averaging sales of $60 million and 200 transaction sides annually, but when Dorothy became ill, David didn’t want to run the brokerage alone. In 2016, the partners merged with a local Keller Williams firm.
“I needed support,” says Eiglarsh, who lost Dorothy in October 2017. “It was a little impulsive, but I had a fondness for the KW Broker/Owner.”
Eiglarsh says that although the people at KW were very nice, the support fell short.
Another issue: Eiglarsh realized the Keller Williams name lacked the massive brand recognition RE/MAX enjoys in South Florida.
“There was no consumer awareness, which was frustrating for the amount of money I was paying,” he says. “With RE/MAX, you have the balloon and everyone knows the name. I thought, if I’m going to be with a franchise, I might as well have a more recognized franchise as my partner.”
When Eiglarsh had first worked with RE/MAX, one of the brokerage’s owners was Marc Oram, whose influence was such that Eiglarsh now says he would never have left RE/MAX if Oram had remained. So it made perfect sense that Eiglarsh would land at RE/MAX Realty Associates, where Oram is Broker/Owner.
“I have tremendous respect for Marc; he’s ethical, he runs a good office, he’s committed, and on the rare occasion I need help or support, he is right there for me,” Eiglarsh says.
Oram echoes those thoughts when it comes to working with his friend again.
“One of David’s finest qualities is that he loves to share his best ideas with other agents; he’s happy to explain everything he does to be a top producer,” Oram says. “Once David sets his mind on accomplishing a goal, there’s no stopping him. When David and I first met, he had just joined RE/MAX after leaving Coldwell Banker. He said he wanted to be a top 10 agent in the state of Florida, and he was within two years.
“I believe that success begets success, and when other agents see someone selling over 100 houses a year, they know it can be done,” Oram adds. “David inspires other agents to reach higher; it’s great to see it happening.”