RE/MAX recently negotiated steep discounts on services from Adwerx, an industry leader in digital advertising. If you’re currently an Adwerx client or considering signing up, here are three suggestions from the company’s blog to help make the most of your digital ad.1.
1. Stay top of mind by displaying your ad to both current and former clients
Current clients will see how you’re going above and beyond to market their property. Previous clients will be reminded that you’re available to help when they need to buy or sell a home, or if they know someone on the hunt for an agent. As part of its “Sphere of Influence” feature, Adwerx makes it easy to upload an email list of people you want your ad to be displayed to.
2. Leverage retargeting technology to increase conversion
According to Adwerx, only 2% of visitors convert on their first visit to a website. That’s why the platform offers a powerful retargeting technology that captures incoming page visitors’ information and displays the listing ad as they move around the web. To increase engagement once someone clicks through to your site, make sure your ad goes to the right place. If your ad features a listing image, it should link to a listing landing page (as opposed to your personal home page).
3. Be as polished as possible
From writing a stronger headline (for example: Soak in the Sunset with This Stunning Family-Sized Getaway!) to using only the best photos of the property, make sure you’re putting your best foot forward with each digital ad. Even spending an extra few seconds creating a more engaging call to action (Book an appointment or Request more information) is a nice touch that can drive engagement.
Digital advertising is a great way to stand out to potential buyers and prospective clients. Take a look at special Adwerx discounts for RE/MAX agents here.