Motto Mortgage, the second member of the RE/MAX family of brands, held its Motto MILE Summit in conjunction with RE/MAX R4 this week in Vegas. The Motto MILE concluded on Thursday, February 28, with a keynote from mortgage expert and Chief Customer Officer at Total Expert, Sue Woodard, who shared the ‘7 Words to Change Your Life.’
Woodard has more than 30 years in financial services and the mortgage/real estate business. Her ‘7 Words to Change Your Life’ was originally based on a sermon she heard at church that she adapted and fine-tuned to the mortgage and real estate industry. The seminar focuses on words that are simple but have significant power, such as “sorry,” “help,” “enough.”
“I think that as brokers and agents we forget how powerful and emotionally loaded words can be for consumers since we use them every day. But words like “approval,” “money” and “home” have unique connotations that if harnessed, are extremely powerful.
“Thanks” is Woodard’s favorite word of the seven. She believes that by living life daily with a sense of gratitude, both within ourselves and with others is vital and, professionally, it can change your life.
“Life always has its challenges. But I like to focus on what we can be grateful for daily – our health, our family, our relationships, our careers. We have the unique opportunity to serve people who are going through an amazing and important period as they become homeowners. I’m grateful to be a part of that journey.”
“If you want a customer for life, you have to talk to them for life,” said Woodard.
Woodard believes that real estate agents should be paying more attention to mortgage brokerages when looking to partner on deals.
“The best agents are paying attention to who is offering a true partnership with them and it’s not about money. Agents have to think about the mortgage partner who will really add value to your clients and help create that ‘customer for life’ relationship with you.
“Agents have to view this relationship as a true partnership, and it will help them build business for years to come,” said Woodard.