5 Ways to Fill Your Business Pipeline

Sixty percent of all homes are bought and sold during the summer.
Make the most of this sizzling home-selling season and keep your client pipeline full into fall with these strategies from Trulia


Ninety-two percent of today’s consumers start their home search online, and many of them find an agent via a search site like Trulia. Paid lead generation and online advertising are easy ways to keep your momentum going when you’re frequently away from the office, and they can nicely complement your other business-building efforts.

Engaging your database, cultivating leads and turning contacts into clients takes discipline, time and effort. Dedicate time to acquiring new leads, responding to inquiries quickly and nurturing dormant leads already in your database. Failing to do so may result in a drought of clients and commissions come fall.

If you really want to take over a locale or niche, repeating yourself is the best way to do it. Research from Langevin Learning Services shows that people retain only 10 percent of what they read and 30 percent of what they hear. So say it, say it again and then say it to the same audience some other way.

Devote a few hours each week to adding every single contact and associated note into a single contact management system (CMS) like Market Leader. When things are busy, you’ll be able to find the information you need quickly and easily. Plus, by investing in a CMS that also includes automated email marketing, you can respond to leads as soon as they enter your system.

Online leads are (or should be) a vital part of your business. But it’s important to remember that agents with the fullest pipeline of prospective clients are pulling them from a solid mix of sources – both online and off. No matter where you go this summer – be it the gym or taking the kids to summer camp – you can network and reach potential clients.

Trulia logo With more than 51 million unique monthly visitors, Trulia connects agents with the best buyers and sellers in their local market. Call 855.358.3140 to find out how the RE/MAX Approved Supplier can help you win more clients today.


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