5 Tips for Winning in Real Estate

RE/MAX Lifetime Achievement Award Winner Ken Eddy’s thoughts on building long-term success.

1. Stay focused
“It’s easy to get distracted by the latest shiny object and forget where your business comes from. My number one source of business is past clients. Number two is agent referrals. If agents would take the time they devote to shiny new objects and ask themselves if they’re doing a good job with past clients, most would have to admit they aren’t.”

2. Be visible
“If you don’t attend RE/MAX and industry conferences, you really hurt your chances of building a solid pipeline of agent referrals. Build a network and then stay in touch.”

3. Leverage your strengths
“You discover your strengths through self-reflection – trying new things and seeing what you’re really good at. Once you’ve done that, go all-in.”

4. Learn from experience
“When Wayne Gretzky says he knows where the puck is going, that’s experience talking. When you build your real estate experience, you start to know where each transaction is going. You see the personalities and the people involved, and you know how they’re going to react. You see things happen before they happen.”

5. Have passion
“Real estate is a wonderful career, filled with great experiences, great people, and great passions – like, for me, the RE/MAX hockey team. My advice: Do your best every day – it makes life richer and you get more out of it.”

Read more about Ken Eddy’s passion for real estate and hockey.


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In earning a living directly from selling for over 55 years. I have gone from always be selling to always be helpful. I have gone from think sale, to think love. I have gone from grind it out every day, to laugh and enjoy every encounter. I have gone from compete to be the top seller, to listen to be the most effective. Real Estate is really just a focus; the business is really assisting emotional people trying to do their best.

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