Podcasting allows Affiliates to reach consumers where they are – but is it for you?
By Katharine Davis
New year, new you, new…podcast?
If you’ve been looking for a new marketing tactic – and you’re champing at the bit to share your wisdom – you’ve probably already considered starting a podcast. Not a bad idea seeing as roughly 73 million listeners tune in to podcasts each month – and that number continues to grow. Audiences are hungry for on-demand content. Could you be the one to provide it?
A word of caution: Podcasting is not for everyone. To determine if you’re ready to invest the time, work and effort, read on.
Podcasting might be in your future if:
You’re an expert. On real estate, on entrepreneurship, on being awesome. Talk about it! Whatever topic you decide your podcast should cover, just remember one thing: Make sure it provides value – for your listener and, ultimately, your business.
Let’s be clear: Podcasting takes time. Sometimes a lot of it. If you’re able to carve out a few hours a week (or a few days a month) for recording, editing and planning, podcasting may be a good fit. If you’re already slammed, you probably don’t have the bandwidth to proceed.
High budget, medium budget or very low budget: There’s a podcast solution to fit everyone’s ability. Setting realistic expectations for ROI might help you determine what your initial setup budget is. (Need help?)
If you name, categorize and tag your podcast strategically, there’s no limit on the number of consumers it could reach. Think big (national real estate) or think locally (hidden gems in your own backyard). You never know what future client could be listening.
You’ve listened to podcasts. Determined your area of expertise. Mapped out your strategy. (Or maybe you haven’t.) You know what you’re getting yourself into and you’re doing it anyway. Congratulations! Live that #REMAXHUSTLE. Show consumers what working with a RE/MAX agent is all about.
