6 Personal Branding Tips for Realtors

Lisa La, a standout agent with RE/MAX Professionals and 2016 Rookie of the Year, offers her tips for realtor personal branding.

  1. It is better to focus on one thing and be great at that one thing, rather than mediocre at five different things.
  2. Be genuine. You’re not going to be everyone’s cup of tea, and that’s OK. People appreciate honesty.
  3. Think first, then speak. Have manners and teach your children manners. Money cannot buy class.
  4. Part of your personal brand is to always keep your word and honor your reputation.
  5. Spend that extra five minutes in the morning to get ready. When you look and feel good, you will have more confidence.
  6. Always protect your physical and mental health. It is difficult to perform at your best if either is being compromised.

Read more about La and her business growth strategies.



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Lisa La is 100% correct: Think about it or not, you are your brand. So think about it; Brian Buffini says, “put your name on it”. Notre Dame says, “Pride and Excellence”. So What do you say? I guarantee, if your focus is money rather than help, inspire, and encourage. Success will be a fleeting moment of chance. Lasting, meaningful brands are built from consistent superior behavior to the norm or the expected.

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