Don’t do anything without passion. That’s the advice Eddie Campos, perennial 100% Club member, offers entrepreneurs looking to get involved with their community – and grow their business in the process.
1. Volunteer (It’s Visibility You Can’t Buy!)
According to Campos, volunteering helps create a personal connection with clients in a way traditional advertising just can’t. Of course, brand recognition is an important part of any business, but it’s the personal connections made with clients that really make an agent stand out. After all, real estate is a relationship business at the end of the day.
2. Become the Local Expert
When Campos decided to dive into video marketing, he once again made his community the focus. He recently worked with a local production company to launch “Coffee with Eddie,” a series of videos where Campos interviews everyone from small business owners to the school superintendent.
The videos have helped Campos build a reputation for being the go-to source for community news.
“I don’t have an agenda. I’m interviewing people to help share information I think the community can benefit from,” Campos says.
He’s found thoughtful Facebook targeting is a key component to successful video marketing. For each video, Campos says he thinks carefully about who will be the most interested in (and gain the most value from) the information shared in the interview.
“If a video has a message I think would matter to a specific geographic community, I promote it to the people there. Sometimes I send videos out to only a 5-mile radius,” he says.
Campos also advises thinking outside real estate for potential topics.
3. Above All, Be Sincere
“People can pick up on insincerity really quickly if you’re not there for the right reasons,” Campos says. “Before joining the chamber of commerce, I had visited other community organizations where it felt like I was in the midst of a bunch of stereotypical pushy salespeople. I don’t want to be that Realtor.”
When deciding which community organization to join, Campos says agents should make sure it’s something they connect with.