RE/MAX Continues Support of Advocacy Groups in Increasingly Diverse Market

Would you think that Nashville, Tennessee, is more than 10 percent Hispanic and nearly 4 percent Asian? Or that nearly 50 percent of first-time homebuyers in the U.S. are Hispanic?

These associations offer services, education and advocacy programs such as national conferences, local events, seminars, webinars and advocacy on Capitol Hill.

CURRENT RE/MAX PARTNERSHIPS INCLUDE:
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Forward-thinking real estate professionals are equipping themselves to serve a multicultural population, as the face of America changes. And RE/MAX is helping to facilitate connections by partnering with associations that represent several multicultural communities.

By Suzanne Bowness

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Would you think that Nashville, Tennessee, is more than 10 percent Hispanic and nearly 4 percent Asian? Or that nearly 50 percent of first-time homebuyers in the U.S. are Hispanic?

These associations offer services, education and advocacy programs such as national conferences, local events, seminars, webinars and advocacy on Capitol Hill.

CURRENT RE/MAX PARTNERSHIPS INCLUDE:
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Forward-thinking real estate professionals are equipping themselves to serve a multicultural population, as the face of America changes. And RE/MAX is helping to facilitate connections by partnering with associations that represent several multicultural communities.

Mike Reagan, RE/MAX Senior Vice President, Business Alliances, manages these partnerships and sits on the boards of NAHREP and AREAA. RE/MAX aims to be not just a sponsor, he says, but an active member of these groups.

By Suzanne Bowness

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“The demographics across the U.S. are changing dramatically and rapidly. It doesn't matter if you live in Ohio or New York or Florida, there's migration and growth everywhere,” Reagan says.

Reagan recommends that agents and brokers identify demographic trends and seek out ways to better serve growing communities. For example, despite having some of the highest household incomes and education levels in the country, Asians are well below the national average in terms of home ownership, likely due to language barriers and lack of awareness of loan options, among other factors.

“You can open opportunities for them and help,” Reagan says. “You should be knowledgeable about lenders and loan officers who speak multiple languages, for example.”

Three RE/MAX Affiliates who belong to one of the three associations (NAHREP, AREAA or NAGLREP) reflect on the value these groups bring to the real estate industry and their own business.

He adds that such efforts can yield great results in referral business.

Mike Reagan, RE/MAX Senior Vice President, Business Alliances, manages these partnerships and sits on the boards of NAHREP and AREAA. RE/MAX aims to be not just a sponsor, he says, but an active member of these groups.

RE/MAX Affiliates participate on executive boards at the local and national level: Daisy Lopez-Cid, Broker/Owner of RE/MAX Premier Properties in Kissimmee, Florida, is the current NAHREP President. Anne Miller, Executive Director of Luxury and Commercial divisions for RE/MAX, was recently named Co-Chair of AREAA’s Global + Luxury Real Estate Summit. RE/MAX also sponsors AREAA’s State of Asia America Report, which was distributed to every member of U.S. Congress, and NAHREP’s English-Spanish Glossary of Real Estate Terms.

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“The demographics across the U.S. are changing dramatically and rapidly. It doesn't matter if you live in Ohio or New York or Florida, there's migration and growth everywhere,”
Reagan says.

Reagan recommends that agents and brokers identify demographic trends and seek out ways to better serve growing communities. For example, despite having some of the highest household incomes and education levels in the country, Asians are well below the national average in terms of home ownership, likely due to language barriers and lack of awareness of loan options, among other factors.

“You can open opportunities for them and help,” Reagan says. “You should be knowledgeable about lenders and loan officers who speak multiple languages, for example.”

Three RE/MAX Affiliates who belong to one of the three associations (NAHREP, AREAA or NAGLREP) reflect on the value these groups bring to the real estate industry and their own business.

He adds that such efforts can yield great results in referral business.

RE/MAX Affiliates participate on executive boards at the local and national level: Daisy Lopez-Cid, Broker/Owner of RE/MAX Premier Properties in Kissimmee, Florida, is the current NAHREP President. Anne Miller, Executive Director of Luxury and Commercial divisions for RE/MAX, was recently named Co-Chair of AREAA’s Global + Luxury Real Estate Summit. RE/MAX also sponsors AREAA’s State of Asia America Report, which was distributed to every member of U.S. Congress, and NAHREP’s English-Spanish Glossary of Real Estate Terms.

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Kurt Nishimura,
Associate, RE/MAX Excalibur,
Scottsdale, Arizona

Nishimura is past president and founder for the Phoenix AREAA chapter, 2018 AREAA National Commercial Chairman and current member of the AREAA Global Board of Directors.

I was fortunate to have grown up in the multicultural city of Chicago and enjoyed food and friends from many countries. It has made me a more accepting person, which has directly helped my business. I am passionate about home ownership because my parents were both taken from their homes during World War II and sent to relocation camps almost 80 years ago.

ABOVE:

How can AREAA help real estate professionals

NISHIMURA: It’s necessary to understand the various cultures you are dealing with if you want to do business with them. Even if you don't work with different ethnic groups directly, chances are you will be working with them on the other side of a transaction. Knowing what makes a house more valuable to them only helps you and your clients. Some people are influenced by feng shui; others by Vastu design principles. Others are influenced by the numerical sequence of the house. Many cultures do not like to reveal their financial status, which is required to get a loan approved. The more you know and understand, the more successful you will be.

ABOVE:

Why should real estate agents consider

NISHIMURA: Today, almost every diversity group trails the national average for home ownership by double-digit margins. A lot of these people have the means to buy a home, but don't know how to go about doing it. AREAA provides resources for real estate professionals to help the AAPI (Asian American Pacific Islander) buy their own home.  

ABOVE:

What do you see as the most valuable components

NISHIMURA: Networking with very successful real estate professionals across the country. Agents can be reluctant to share ideas in their own market since they are competing with each other. However, on a national scale, we don't compete with one another and often need other professionals for our relocation clients. It’s very valuable to be able to send out-of-state referrals knowing your clients will be taken care of. This is especially critical in commercial
real estate. 

ABOVE:

How has your participation in AREAA impacted

better serve the increasing number of Asian homebuyers?

NISHIMURA: You have to be a great communicator to show people why they should follow your vision. AREAA has made me a better leader, listener and person. It has really forced me to manage my time more efficiently and to be able to participate locally, nationally and internationally. I was able to travel to Japan three years ago, and this year I am going to Dubai. I don't think this would happen without AREAA.  

joining AREAA?

of AREAA membership?

your career?

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Kurt Nishimura,
Associate, RE/MAX Excalibur,
Scottsdale, Arizona

Nishimura is past president and founder for the Phoenix AREAA chapter, 2018 AREAA National Commercial Chairman and current member of the AREAA Global Board of Directors.

NISHIMURA: Today, almost every diversity group trails the national average for home ownership by double-digit margins. A lot of these people have the means to buy a home, but don't know how to go about doing it. AREAA provides resources for real estate professionals to help the API (Asia Pacific Islander) buy their own home.  

ABOVE: Why should real estate agents consider joining AREAA?

ABOVE: What do you see as the most valuable components of AREAA membership?

NISHIMURA: Networking with very successful real estate professionals across the country. Agents can be reluctant to share ideas in their own market since they are competing with each other. However, on a national scale, we don't compete with one another and often need other professionals for our relocation clients. It’s very valuable to be able to send out-of-state referrals knowing your clients will be taken care of. This is especially critical in commercial real estate. 

ABOVE: How has your participation in AREAA impacted your career?

NISHIMURA: You have to be a great communicator to show people why they should follow your vision. AREAA has made me a better leader, listener and person. It has really forced me to manage my time more efficiently and to be able to participate locally, nationally and internationally. I was able to travel to Japan three years ago, and this year I am going to Dubai. I don't think this would happen without AREAA.  

ABOVE: How can AREAA help real estate professionals better serve the increasing number of Asian homebuyers?

NISHIMURA: It’s necessary to understand the various cultures you are dealing with if you want to do business with them. Even if you don't work with different ethnic groups directly, chances are you will be working with them on the other side of a transaction. Knowing what makes a house more valuable to them only helps you and your clients. Some people are influenced by feng shui; others by Vastu design principles. Others are influenced by the numerical sequence of the house. Many cultures do not like to reveal their financial status, which is required to get a loan approved. The more you know and understand, the more successful you will be.

I was fortunate to have grown up in the multicultural city of Chicago and enjoyed food and friends from many countries. It has made me a more accepting person, which has directly helped my business. I am passionate about home ownership because my parents were both taken from their homes during World War II and sent to relocation camps almost 80 years ago.

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Joe Castillo, Managing Broker,
RE/MAX Mi Casa, Chicago

Joe Castillo is the current NAHREP Treasurer and member of the NAHREP National Board of Directors, and was the 2016 NAHREP Chicago President.

ABOVE:

How does NAHREP help real estate agents serve

CASTILLO: Yes. It is part of my recruiting strategy and office orientation. I believe in NAHREP's mission of sustainable Hispanic homeownership, and I want to expose my agents to that type of mindset from the very beginning. We want agents interested in making real estate a career and not a get-rich-quick opportunity. The way to do
this is by having your client's best interests at heart. This goes hand in hand with NAHREP's mission.  

ABOVE:

Why should someone join NAHREP?

CASTILLO: NAHREP can help you take your business from a local to a national level, exposing you to strategic partners such as the Top 250 Hispanic Realtors and loan originators. It gives you an opportunity to meet mentors and mastermind groups. It inspires and motivates you to take your business to the next level. Your local NAHREP chapter can help make the difference between losing a lead and creating a lifelong client. 

ABOVE:

Why should someone join NAHREP?

CASTILLO: I enjoy the networking aspect the most. I am exposed to exceptional real estate professionals from around the United States who look like me, talk like me, and have had similar experiences. This national network opens your eyes to business opportunities or possibilities you may never have thought to pursue.

ABOVE:

How and when did you first become involved

CASTILLO: I first got involved with NAHREP at the urging of Joseph Nery, a local attorney who at the time was the President of the NAHREP Chicago chapter and later the President of NAHREP National. At the time, I felt I was too busy and didn't have time to dedicate to anything other than my business. As it turns out, getting involved was the best decision I ever made. I quickly found that the organization is more than just a basic trade organization; it cared about its members beyond just real estate.

NAHREP membership?

in NAHREP?

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ABOVE:

Are most agents in your office NAHREP members?

the Hispanic community?

CASTILLO: Spanish is the official language of more than 20 countries, all of which have their own culture and customs, so it isn't about just speaking the language. You need to understand the culture of the Hispanic homebuyer in your market. The local NAHREP chapter can connect you with real estate professionals who understand these different cultures because they are part of that community.

What do you feel are the most valuable elements of

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Joe Castillo,
Managing Broker,
RE/MAX Mi Casa, Chicago

Joe Castillo is the current NAHREP Treasurer and member of the NAHREP National Board of
Directors, and was the 2016
NAHREP Chicago President.

CASTILLO: NAHREP can help you take your business from a local to a national level, exposing you to strategic partners such as the Top 250 Hispanic Realtors and loan originators. It gives you an opportunity to meet mentors and mastermind groups. It inspires and motivates you to take your business to the next level. Your local NAHREP chapter can help make the difference between losing a lead and creating a lifelong client. 

ABOVE: Why should someone join NAHREP?

ABOVE: What do you feel are the most valuable elements of NAHREP membership?

CASTILLO: I enjoy the networking aspect the most. I am exposed to exceptional real estate professionals from around the United States who look like me, talk like me, and have had similar experiences. This national network opens your eyes to business opportunities or possibilities you may never have thought to pursue

ABOVE: How and when did you first become involved in NAHREP?

CASTILLO: I first got involved with NAHREP at the urging of Joseph Nery, a local attorney who at the time was the President of the NAHREP Chicago chapter and later the President of NAHREP National. At the time, I felt I was too busy and didn't have time to dedicate to anything other than my business. As it turns out, getting involved was the best decision I ever made. I quickly found that the organization is more than just a basic trade organization; it cared about its members beyond just real estate.

ABOVE: How does NAHREP help real estate agents serve the Hispanic community?

CASTILLO: Spanish is the official language of more than 20 countries, all of which have their own culture and customs, so it isn't about just speaking the language. You need to understand the culture of the Hispanic homebuyer in your market. The local NAHREP chapter can connect you with real estate professionals who understand these different cultures because they are part of that community.

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ABOVE: Are most agents in your office NAHREP members?

CASTILLO: Yes. It is part of my recruiting strategy and office orientation. I believe in NAHREP's mission of sustainable Hispanic homeownership, and I want to expose my agents to that type of mindset from the very beginning. We want agents interested in making real estate a career and not a get-rich-quick opportunity. The way to do this is by having your client's best interests at heart. This goes hand in hand with NAHREP's mission.

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Janis Lippman,
Associate, RE/MAX Destiny,
Jamaica Plain, Massachusetts

A NAGLREP member since 2010, Lipmann currently sits on the Board of Directors.

ABOVE:

Why should an agent consider joining NAGLREP?

LIPPMAN: Two things. One: Unbelievable networking opportunities, both on a local and national level. NAGLREP has a wonderful Facebook group that constantly introduces new members and refers clients all over the country. Two, advocacy: The organization has been working hard since its inception in 2007 for equal housing for the
LGBTQ community.

ABOVE:

What are the most valuable elements of NAGLREP

LIPPMAN: It’s exposure to a different arena; one that most real estate agents, mortgage brokers and other real estate professionals never get involved with elsewhere.

ABOVE:

How can NAGLREP help equip real estate

LIPPMAN: All of the above. We now have more local chapters, and that will truly help make this organization more visible.

membership?

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professionals to serve the LGBTQ demographic, perhaps by way of education, cultural awareness, networking or helping Broker/Owners to form friendships with LBGTQ real estate professionals who may become candidates to join the office?

KNOW THE MARKET: HOUSING REPORTS

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Janis Lippman,
Associate, RE/MAX Destiny, Jamaica Plain, Massachusetts

A NAGLREP member since 2010, Lipmann currently sits on the Board of Directors.

LIPPMAN: Two things. One: Unbelievable networking opportunities, both on a local and national level. NAGLREP has a wonderful Facebook group that constantly introduces new members and refers clients all over the country. Two, advocacy: The organization has been working hard since its inception in 2007 for equal housing for the LGBTQ community.

ABOVE: Why should an agent consider joining NAGLREP?

ABOVE: What are the most valuable elements of NAGLREP membership?

LIPPMAN: It’s exposure to a different arena; one that most real estate agents, mortgage brokers and other real estate professionals never get involved with elsewhere.

ABOVE: How can NAGLREP help equip real estate professionals to serve the LGBTQ demographic, perhaps by way of education, cultural awareness, networking or helping Broker/Owners to form friendships with LBGTQ real estate professionals who may become candidates to join the office?

LIPPMAN: All of the above. We now have more local chapters, and that will truly help make this organization more visible.

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KNOW THE MARKET: HOUSING REPORTS

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