13 Ways to Inject Your Listing Presentations with "Wow!"

Dave and Vanessa Fauquier, a husband-and-wife team with RE/MAX Preferred Professionals in Bridgewater, New Jersey, are skilled at combining time-tested methods with the best aspects of today’s technology and social media. In fact, Dave is best known in real estate circles as the co-host of “Mobile Agent TV,” a YouTube sensation that offers industry insights on a monthly basis.

Here are 13 takeaways from the couple’s energetic “Listing Presentations with Wow!” session at the 2015 R4 Convention:

  • Winning a listing often comes down to making an emotional connection with the clients.
  • People do business with people they trust.
  • The fundamentals are crucial: Be on time. Make eye contact. Focus on the sellers.
  • A service mindset is critical.
  • View the conversation from the clients’ perspective.
  • Ask questions.
  • Everything you say should help accomplish one of these three things: demonstrating your skills, displaying your values or providing valuable information to the sellers.
  • Don’t just talk a big game about your marketing plan. Back it up with examples.
  • Prezi software, which displays the presentation on an iPad, promotes interaction and makes a great impression.
  • Show the sellers that you’ve done it before.
  • Wait until the end to talk about price.
  • Help the sellers understand key data.
  • The bottom line: Be honest.

Read more about Dave and Vanessa Fauquier here.


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