With the brand refresh underway, there’s a lot to be excited about. And a lot to celebrate! To help introduce agents, office staff and clients to the new branding, and to energize everyone in a festive way, consider hosting a launch event for your office. If you can time it for the September 20 RE/MAX Day of Celebration, even better.
Many approaches would work nicely for your office celebration. For inspiration, here are 7 options to consider:
1. Time Capsule
Create a time capsule for your office. Include an item with the new logo, the latest housing report, photos and a letter about where your business is today and what you predict for the future. Plan on opening the time capsule in 5, 10 or even 20 years.
2. Host a Fall “Refresh-er”
Serve drinks and cocktails and set up a marketplace in your office where agents can view the new signs, promo items with the new look, and more. Start the party by playing the brand refresh video from the BOC.
3. Through the Decades
Host a party and encourage attendees to dress in clothing that represents different eras. If you’ve been looking for an excuse to break out that old blazer with the big shoulder pads or the denim jacket you’ve been keeping in the back of your closet, this might be the way for you to go.
4. Night Swap
Choose an evening for agents to switch out their yard signs at once, surprising your community with the transformation. Meet back at the office for drinks and appetizers.
5. Breakfast Reveal
Schedule a breakfast meeting and surprise agents by changing out the office logos overnight. A light breakfast might be a perfect low-key approach for your office to celebrate the new brand.
6. Community Service Event
If a themed party isn’t the right choice for your office, consider unveiling the new look at a community service event. Encourage participants to wear clothing with the new branding. After the event, buy some space in a local newspaper or magazine to remind the public that your look may be different, but your commitment to serving the community is as strong as ever.
7. Raffle off swag
Purchase items with the new refreshed branding – shirts, coffee mugs, additional yard signs, pens, etc. – and raffle them off or have them as prizes at your event.
That’s a starting point for your creativity. Are you planning on having a refresh event – on September 20 or another date? What have you planned? Share your ideas in the comments section.