Earning the MilRES Certification and serving the military benefits more than your career
More than 24 million U.S. veterans and 2.6 million active-duty personnel constitute a large population of potential homebuyers. And when people within this group are ready to act, they deserve the services of an agent with the knowledge to guide them. RE/MAX Associates have answered the call. A growing number have sharpened their skills via the Military Residential Specialist (MilRES) certification course, offered through RE/MAX University.
5 Steps to Take After Becoming MilRES Certified
As the husband of a disabled U.S. Navy veteran, Pete Veres understands the importance of serving the military. That’s why the Team Leader with RE/MAX Elite in Albuquerque, N.M., who works alongside his wife, Lisa, became the first RE/MAX Associate in New Mexico to earn the MilRES certification. He’s already received referrals and has ramped up his promotions to attract new clients. Here’s his advice for making the most of MilRES.
1. CREATE A MARKETING PLAN
My team, the Elite Asset Management Team, is designing a universal marketing piece that addresses our buyer and seller programs and highlights the RE/MAX national network of MilRES agents. It shows we’re a complete solution to help military clients relocate, no matter if the move is local or international. I’m also starting to farm neighborhoods popular with military buyers and sellers. By adding current homeowners to a monthly mailer program, we let them know we’re MilRES certified while offering them market updates and a free home analysis.
2. SPREAD THE WORD
I sent all of my contacts, including the lenders I work with, a note announcing my MilRES certification. I posted the news on Facebook, and I’m also advertising it by word-of-mouth. One of my lenders has already referred a military client to me, and I immediately sent the prospective client my qualifications, buyer flier and a press release highlighting my MilRES certification.
3. ASK THE RIGHT QUESTIONS
I have a leg up on the competition because I know the right questions to ask when working with military clients. It’s the little things – like asking if it will be a remote closing or how long they plan to stay – but also the big things, like whether they’ve secured a power of attorney in case of deployment or if they’re familiar with VA loans.
4. BUILD YOUR CREDIBILITY
In addition to knowing the right questions to ask, you have to know the right answers. I’ve familiarized myself with the different types of loans available, and it’s important to know what fees can be paid, what fees can’t be paid, what the clients are able to ask for and so on. Contracts have to be written a bit differently, too, so it’s critical to be well-versed in everything that’s unique to military and veteran clients.
5. NETWORK AND INCREASE REFERRALS
I’ve done a lot of networking, reached out to other MilRES agents and maintained contacts in other cities. I just recently received a listing from someone my wife met at the VA Hospital. I also let clients who receive transfers know that I can connect them with a MilRES certified RE/MAX agent in whatever city they’re moving to. In that way, RE/MAX is able to help military clients on both ends of a move.
JOIN THE MilRES RANKS
Register for the MilRES course by selecting Designation/Certification under the RU tab on Mainstreet.
PREFERRED PRICING FOR CE CREDITS
Take advantage of the RE/MAX University partnership with The CE Shop to complete continuing education courses at your convenience and with RE/MAX preferred pricing. You’ll find renewal, elective and commercial packages; featured courses (like Hot Market Strategies and Online Risk Management); and more – all online. Enroll in courses today by visiting Mainstreet, clicking the RU tab and selecting Continuing Education. When you do, you’ll receive a $15 annual credit and enjoy 15-percent savings on all future purchases. Enter code REMAX15 at checkout.
THE COMMERCIAL CONNECTION
Estimating market value. Prospecting for clients. Working with buyers and tenants. Everything you need to know to get started in commercial real estate is taught in the Accredited Commercial Professional (ACP) designation course. Register on Mainstreet by selecting Designation/Certification under the RU tab.