Combining his skills with RE/MAX services, a former discounter reaches Platinum quickly – and says you can, too
By Heather R. Johnson
Imagine toiling away for years at a discount brokerage, running yourself ragged but still not reaching the goals and lifestyle your efforts should merit. That’s what Frank Baldwin did as an agent and then as an executive managing six real estate offices at Help-U-Sell, a low-cost, low-service real estate brand.
But it all changed in 2014 when he joined Mike and Susan Varley’s RE/MAX Real Pros team in Corona, California.
Cutting His Teeth
Working in the discount model required an enormous time commitment. Now, the RE/MAX concept enables Baldwin to run his business on his terms and to keep more of what he earns. The result: more income for each transaction, higher career satisfaction, and a much healthier work-life balance. “At Help-U-Sell, I had to do three times the amount of work to reach my goals,” he says.
Baldwin did walk away with one important thing from Help-U-Sell: An incredible work ethic. Meeting the endless demands in his previous position had made Baldwin an efficient practitioner able to take advantage of every opportunity – and every lead – he was able to generate. He was comfortable working the phones and skilled at converting cold calls into leads and sales.
A Brand with Benefits
Anxious to combine his abilities with the services and competitive advantages he’d never had before, Baldwin realized right away that being with RE/MAX was going to be different.
“During my very first week, I had leads coming directly to me, and that was nice,” Baldwin says. “I closed several of them immediately, and things have gone extremely well ever since.”
Yes they have. Baldwin earned his way into the 100 Percent Club in his first partial year and then jumped to the Platinum Club ($250,000 in earnings) in 2015 and 2016.
He’s aiming to close 50 transaction sides this year.
“I’m proud to be part of RE/MAX Real Pros, and being here makes me confident and positive about what I’m doing,” Baldwin says. “My production has increased, leads are coming in, my referral base is expanding, and I’m enjoying the benefits of brand recognition.”
If there’s any question whether Baldwin is all-in for RE/MAX, just look at his fully wrapped car. “People come up and talk to me about houses and the market when they see me in this car,” he says. “The brand really pulls people in.”
Much of Baldwin’s business comes through referrals these days. His personality, both competitive and personable, serves him well and builds loyalty among those who do business with him.
“I truly enjoy helping people buy and sell homes,” he says. “I always say, ‘Don’t think of transactions as files, but as people’s lives. Have passion for the business, and you’ll succeed because you care.’”
The Essentials of Lead Conversion
Frank Baldwin outlines his system for turning leads into buyers: