A California star gets major media attention for her extraordinary offer to help pets
By Heather R. Johnson
Kim Pacini-Hauch had a fantastic 2016. Under her leadership, her team doubled its production, earned the Diamond Club Team Award (over $1 million in earnings), and ranked No. 71 among the network’s U.S. Teams. Pacini-Hauch was the No. 1 producer among 1,200 agents at her multi-office brokerage.
But while each of those highlights was extremely satisfying, none of them came close to topping what happened at the end of the year. That’s when Pacini-Hauch experienced an extraordinary showing of generosity and kindness from her community.
And 1,094 dogs and cats (plus three rabbits) found homes.
Here’s what happened. Approaching the holiday season, Pacini-Hauch, a Hall of Famer with RE/MAX Gold in Sacramento, California, wanted to do something special for Sacramento’s Front Street Animal Shelter. She’d been a longtime supporter of the shelter, and when she learned how many dogs and cats were awaiting adoption, an idea took root.
“There was no premeditation other than being horrified and asking ‘what are we going to do with all these babies?’” Pacini-Hauch recalls.
“Home for the Pawlidays” was born – with Pacini-Hauch pledging to cover the costs of all Front Street adoptions during the holiday season. Not some of them. Not most of them. All of them. Her hope was to find a permanent home for every animal at the shelter, including the hundreds in foster care.
The first step was putting “Home for the Pawlidays” on Facebook. On November 15, the shelter posted a simple video promoting “free adoptions during the holidays.” It was less than a minute long, showing the dogs and cats waiting for adoption, with a quick nod to Pacini-Hauch and her offer to cover all costs.
Across various platforms, that video has been viewed more than 40 million times.
The instant social reaction caught the attention of major media, and “Home for the Pawlidays” was featured on the “CBS Evening News with Scott Pelley” and “The Today Show,” as well as in People magazine, The Washington Post and hundreds of other outlets.
Best of all, more than 1,000 dogs and cats found permanent homes across the state. And as a result of Pacini-Hauch’s actions in Sacramento, benefactors all over the country have started to sponsor their own local animal shelters. Many of them call Pacini-Hauch for guidance.
“So much of real estate is about competition, but humanity matters more,” Pacini-Hauch says. “You pay it forward in life. And it’s always good to find time to do things that matter.”