Created with award-winning ad agency Camp + King, the multimedia campaign includes new TV spots highlighting the value of RE/MAX agents
The campaign, which will reach millions of consumers, was created by the award-winning Camp + King ad agency. The TV package includes three 30-second commercials and two 15-second spots. A 30-second “anthem version” was also produced for online/social uses. The TV commercials themselves will be released in mid-February.
The tagline – “The Sign of a RE/MAX Agent” – will carry across all media.
The campaign focuses on the incredible value a RE/MAX agent brings to a transaction. In assessing current real estate advertising, Camp + King saw spots about the beginning of the process (“we’re looking for a house”) and the end of the process (“we found a home,” “we sold the house”) but nothing covering the middle, where the real work gets done. That’s where the agent shines, through the behind-the-scenes heavy lifting that leads to a successful closing.
The multimedia campaign includes TV, radio, print, digital, social, out-of-home and more. The TV spots will air on national television (based on regional participation) as well as regionally and locally. The ads are designed to reinforce the network’s industry-leading brand awareness, drive traffic to remax.com, and inspire consumers to think of the local RE/MAX agents they know.
A variety of tools and resources are being developed to help offices and agents (in participating RE/MAX Regions) leverage the campaign and connect themselves to it.