By Stephanie Visscher
In a break from tradition, two of the RE/MAX network’s most intimate and valuable broker mastermind events will be moving from April to November on the 2017 calendar.
But a change in location is even more noteworthy.
Next year’s Premier Broker Summit (PBS) and Catalyst meetings will take place Nov. 11-15, 2017 at the Hyatt Regency Maui in Hawaii.
“We posed this idea to some of our top Broker/Owners, and they loved it,” says RE/MAX President Geoff Lewis. “Much of the value at PBS/Catalyst comes from the friendships and connections participants develop outside the business agenda. The Hawaii setting will be ideal for socializing and networking.”
And it will make a great event even better.
“Talking to other RE/MAX office owners is always worthwhile,” says Nate Martinez, Co-Owner of RE/MAX Professionals in Glendale, Arizona. “Everyone has the same challenges, so it’s good to meet brokers who’ve encountered the same issues as you – and find out what they’ve done. Sometimes you hear a solution you never would have thought of on your own.”
That kind of collaborative problem-solving is the foundation of the invitation-only gatherings. Eligibility for PBS is based on agent count – the threshold this year was 125.
Catalyst attendees are recommended by regional leaders. The regions are tasked with selecting participants who embrace the RE/MAX culture (emphasizing productivity, attending R4 and BOC, using the tools, etc.) and recognize the power of exchanging ideas with their peers. Catalyst attendees typically lead brokerages that are thriving in terms of market share, agent growth, retention and profitability.
“We like to invite growth-minded brand ambassadors; creative thinkers who are constantly striving to improve their business,” says Kevin Northrup, Region Executive Vice President. “The challenge isn’t finding leaders who fit that criteria – it’s having to choose from so many worthy candidates in a region.”
A winning week in Scottsdale
By all accounts, the 2016 PBS/Catalyst event – April 25-27 in Scottsdale, Arizona – was outstanding. More than half of the post-event comment cards included a variation of the phrase “best one yet,” and the tone throughout was extremely positive. “It was by far the most impactful event I’ve attended.” “Absolutely game-changing for my business and my life!”
One of the twists this year was a day of lively and productive roundtable discussions that combined members of the two groups. Brokers were open and candid in talking through everything from fee structures to agent training to recruiting to technology.
“It’s like a university of ideas,” says Alan J. Smith, Co-Broker/Owner of RE/MAX Professionals in Littleton, Colorado. “In our industry, there are a lot of ways to skin a cat, and it’s important to hear different ideas from around the country. They can be invaluable. Plus, it’s always good to create and strengthen your relationships with other Broker/Owners.”
Another highlight was a one-two punch of especially dynamic presenters. First, Darren Hardy, the renowned best-selling author and mentor, conducted an insightful, all-day session on productivity. And then, adding an extra element of suspense, came a “Special Guest Speaker” whose identity was kept secret until the very end of the event.
“It was cool, the way they built it up,” Smith says. “No one knew who it was going to be. It really kept us wondering.”
The big reveal? The speaker was a member of the U.S. Navy’s elite SEAL Team 6. His real name, for security reasons, was never disclosed, but his personal story of perseverance absolutely captivated the audience. Here’s a typical post-event comment:
“Amazing talk. One I’ll remember for the rest of my life. Thank you so much for making it possible for me to be there to hear that talk.”
That presentation, like the rest of the 2016 event, sets a high bar for 2017. For sure, the setting will be amazing. And there’s little doubt the conversations, speakers and attendees will be, too.